UK Database

Rapport is a form of communication that brings people together and delights them. It is part of the core of NLP (Neuro-Linguistic Programming) and acts as a central pillar.

Through rapport we can have more assertive communication between two individuals or groups of people.


Of English origin ...

You know when your colleague makes that incredible sale and you think “wow, how lucky!” or that he was in the right place at the right time?

Does this “ luck” factor really exist in the business world? Our answer is that it does, but it is just one element among many other attributes that a good ...

In my account services, I usually answer the same question from clients: why should my company invest in outbound prospecting?

Before listing the main reasons, it is important to define what active prospecting means .


Basically, it is the prospecting method where sales teams use a database as a ...

Market segmentation is the process of dividing a market composed of companies into smaller, more homogeneous segments, based on common characteristics such as size, sector of activity, geographic location, specific needs and other criteria.

In the B2B (Business to Business) universe , segmentation ...

Bounce rate is a very controversial topic within agencies and marketing departments.

Controversial because, despite being quite necessary, it brings with it some particularities that will always cause some questions.

Just a quick reminder: bounce rate, in email marketing, is a metric that ...

Make marketing reports is a necessity for any agency or company. And the funny thing is that this is one of the most ignored jobs in the field.

Digital marketing offers an opportunity that those who came before us — before the 2000s, especially — never had: working with data.

Think about Arnaldo ...

You walk into a convenience store and as you walk down the aisles, a familiar song plays in the background, making you feel nostalgic.

Without realizing it, you put a product in your basket that wasn't on your initial radar, but that, somehow, reminded you of a happy time.

This was no accident ...

In fact, at the risk of losing some points by linking to a text right in the introduction, we have already talked about how to do an advanced audit using ScreamingFrog.

The point is that the times we are living in require a little more than a more general knowledge of technical SEO.

2025 ...