UK Database

An additional element that you can include in your social media marketing strategy is influencers. An influencer is a person who has a certain credibility on social media regarding a specific topic or niche, and therefore has a considerable number of followers interested in him or her. Due to their ...

January 31 is the date on which the employer is obliged to submit information relating to the previous year to the Social Security Institute (ZUS). This obligation is imposed on companies if they meet the following conditions:

The operator was continuously declared to the ZUS as a payer of accident ...

Both quantitative and qualitative research have their advantages and disadvantages and are used when we want to draw different conclusions. First of all, it should be noted that qualitative research allows researchers to understand a phenomenon, while quantitative research mainly provides ...

Rapid technological development, constant change and, above all, increasing globalisation are the hallmarks of the modern world, where independent operation of even the strongest organisations is increasingly unlikely to achieve its goals. Homogenisation of consumer tastes and the expansiveness of ...

It goes without saying that a robot, just like a human being, has its advantages and disadvantages, its strengths and weaknesses, its unique abilities and its Achilles heels. An automaton needs constant revisions, software updates and replacement of parts to function properly. However, let's focus ...

Some industries require special permits, concessions, licenses, patents, and so on, which can be a major source of entry barriers. These requirements are often more stringent for new entrants than for existing companies, and are also time-consuming and costly. Overcoming this barrier may involve ...

Customer segmentation is crucial in times of economic crisis. Proper segmentation and subsequent analysis of customer groups make it possible to determine which customer categories account for the largest share of revenue. Segmentation allows the company to optimize its strategy and focus on the ...

Small and medium-sized companies face many barriers when implementing CSR in their activities. One is a lack of awareness of the benefits of corporate social responsibility and, consequently, a lack of willingness to incorporate ESG objectives into their development strategy. This can also lead to ...

Customer acquisition strategy should be based on the use of marketing activities aimed at increasing customer engagement, reaching the right target group and successfully acquiring customers. By using different communication channels and properly adapting them to customer needs, it is possible to ...