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What aspects lead to the birth of this new marketing without so much smoke? (in our opinion)

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1. 1.The Purpose and the way of doing things begin to appear in the income statement.
2. 2. More empowered consumer.
3. 3. Personalization. Pull vs Push.
4. 4. Search for medium-term customer ...

The use of digital tools when conducting surveys or focus groups is an important element in improving the user experience.

Aspects of experience when facing an interview are to avoid hypotheses and look for concrete and real facts to ask a client.


The use of digital tools when conducting surveys ...

Industrial Marketing has an essential role to play here. Without a doubt, digital strategy and content will make you count or not. In the Purchasing Experience of a B2B or Industrial purchasing team, these first phases are autonomous and omnichannel.

look at the McKinsey chart below. It already how ...

Promotions or career plans in the areas of Marketing and Sales usually involve managing people and therefore the need to work on people management.

how to create a dynamic Customer Journey Map as a team , digital does thailand use telegram habits in sales teams , commercial prospecting for sales ...

If there is one thing that both companies have in common, it is the need to develop long-term business. Therefore, the way to achieve this trust is by working together to seek business on the one hand, something that was not necessary in the past. And on the other hand, by clearly differentiating ...

The concept of marketing has been changing over time to adapt to the constant evolution of the market. What we understand as traditional marketing has been gradually modernized in many organizations, taking on a managerial role above its operational function. In this way, modern marketing is ...

Structuring an appropriate message for attracting talent should be the main part of an Employer Branding strategy. In other words, it is about technically working on the meaning of an organization in the mind of a group as a previously selected potential candidate. Marketing, at this point, can ...