UK Database

More than focusing on a few buzzwords, Agile marketing should be about increasing the connection with customers and prospects, generating more value at a faster pace in alignment with the Brand's strategy.

Agile has become a normal part of corporate discourse. A number of companies, from large ...

Understand how to capture the various interest clues that users give while browsing your website and use them for conversion.

Nowadays, users give several hints about their interests while browsing shopping websites, but they don't realize this — and usually neither do companies, which causes them ...

The new partnership announced by Salesforce with WhatsApp will promote the integration of the two tools with the aim of improving the connection between brands and consumers.

This new integration will be carried out through Salesforce Genie, a new data platform that enhances the already well-known ...

When we talk about e-commerce, it is important to be aware of everything that involves the subject. The way you reach the consumer, the offering of products, the language, the completion of the purchase, everything is important within the journey that needs to be impactful.

The digital environment ...

Building customer relationships in the financial sector is quite a complicated task without a data management system.

Therefore, CRM (Customer Relationship Management) tools are essential for strengthening relationships, since the information registered helps to build loyalty and understand the ...

In recent years, the banking sector has undergone significant transformation due to increasing digitalization and new regulations that promote innovation. One of the most impactful developments is Open Finance , which is reshaping the way banks operate and connect with customers.

But how exactly is ...

An acronym for Customer Relationship Management, CRM is nothing more than customer relationship management, a fundamental element for any business. To master this, you need to have a 360º view of sales, marketing, customer service, finance and all possible sectors.

In recent years, CRM has become ...