UK Database

In the face of all this, the LGBTQIA+ community seeks much more than simply celebrating individuality. Their struggle is for their existence to be recognized, respected and valued in society. And marketing actions that involve this public cannot ignore this.

Studies point to the LGBTQIA+ public as ...

In order to analyze conversion by stages, you need to set up the right goals in analytics to track transitions from one stage of the funnel to another. For example, the transition from visiting a product page to placing an order or from registering to receiving a consultation. This will give a more ...

Practical application
Welcome emails. The first message after registration. For example, “Welcome! Check out our popular products.” These emails create a positive first impression.
Customer retention. If a user has not visited the site for a long time, a letter is sent with an invitation to return ...

Increase the effectiveness of advertising campaigns . Predictive analytics allows you to forecast which advertising campaign will be most successful for a certain target audience, helping to reduce expenses on unnecessary advertising and focus on the most promising segments.
Identify market trends ...

The content funnel is closely related to a number of other marketing concepts that help build comprehensive strategies:
Customer Journey. This is a broader term that includes all stages of a customer’s interaction with a brand, including awareness, interest, purchase decision, and post-purchase ...

Finding a new client costs more than retaining an existing one. According to statistics, retaining clients can be 5-10 times cheaper than attracting new ones. Therefore, it is important to focus on creating long-term relationships with clients. Here are some methods that will help you do this ...

After analyzing the current state of your site and identifying problems, you can move on to developing and implementing an effective promotion strategy. It is important to remember that successful website promotion is a long-term process that requires a comprehensive approach and attention to detail ...

2. Fast adaptation:
Startups often have to adapt to changing conditions. Bring hypotheses to market and test them. Testing will help minimize risks and choose the best path for development.
Look for opportunities to collaborate and partner with larger brands or influencers to help you reach the ...

Marketing is multitasking. If you want to achieve great results, you need to delegate tasks. This could be copywriting, creating visual content, setting up advertising. Use experienced specialists for each direction.
Don't be afraid to experiment and try new promotion channels. For example, using ...

Common Mistakes in Targeted Advertising
Targeting too broadly: One common case is targeting too broadly, where ads are shown to too many users. This ultimately leads to low engagement and higher cost per click.
How to avoid: Define clear audience segments based on interests, demographics, and user ...