UK Database

..
Just as we learned to write advertising for conventional media and then for alternative advertising actions, today we have the challenge of evaluating which posts, images, applications, deliveries or games will be the most appropriate to make people see us, like us and recommend us. And it will ...

One of the most important things (at least for women) is the details and the man who forgets to provide them constantly will lose. Many companies forget about the details and simply when they have you as a client they don't care to give you even a kind gesture or recognition for your loyalty ...

If anyone could create a business model that fits well with the potential and current market, delivering more value than their competitors, and it were that easy and simple, marketing managers would obviously not earn the large amounts of money they currently earn. Carrying out a marketing plan ...

The marketing mix model based on the 4 P's ( Product , Price , Promotion and Distribution in Spanish), created by Jerome McCarthy in 1960, and which has been used by marketers around the world for more than half a century, we believe has come to an end and is no longer sufficient to address the ...

That is what I will talk about on this occasion. Branding is about providing brands with values ​​and emotions. It is about seeing what role we want each of our brands to play in the consumer society. Ultimately, it is about giving personality to the brand, being clear that it will be our seal ...

The sum of positive moments, the correct management of negative moments, and a final result that meets the consumer's expectations will make the experience be remembered as positive and will make them want to relive it with the same or similar product.

Experiential marketing in the digital field ...

Working to a greater or lesser extent and that will surely continue to be used even though we are faced with a new reality, with a flow of global communication on a scale unprecedented in the history of humanity that impacts like a tsunami, dismantling everything preconceived and forcing us, from ...

According to experts, relational marketing is one of the clearest trends in the strategies of companies and brands to conquer their markets.

This approach is suited to the so-called "inbound marketing" or attraction marketing, one of whose pillars is the creation and dissemination of valuable ...

The relationship between consumers and the products they buy, or even between the prescribers of those products and the products themselves, is marked by many and varied issues, issues that are linked to diverse elements and often not as obvious as they may seem at first glance. Many of the elements ...

Marketing experts know and are well aware that a product will be successful or not depending on whether it is able to activate the area of ​​the brain known as the amygdala; largely responsible for emotions. We commonly think that we buy simply for joy or pleasure. But in reality, the greatest ...