UK Database

The speed of the digital world can generate different creative ideas among marketing teams. However, if the implementation of actions is not based on a solid strategy, it is likely that the expected objectives will not be achieved. To do this, it is necessary to know what the most common mistakes ...

But how can you keep a content marketing team within budget without affecting other areas? MU's strategy director stressed that in difficult times, the key is to know how to play with the different specialists and marketing channels in general, but without losing depth in the narrative. And, in any ...

There is an additional advantage to the fact that ABC de Pacífico functions as its own medium within the content hub: the notes and courses hosted there - adds Jorge Lazo, Corporate Affairs and Sustainability Manager - are also used for remarketing, which allows continuing to feed the audience's ...

This strategy generates concrete benefits such as building a community with specific indicators on social networks, as Sodimac did. In addition, the company has achieved loyalty among people who interact with the content, since they are the ones who end up visiting the virtual and physical stores ...

To create a content marketing team that meets the proposed objectives, the presence of a content editor who closely monitors the operational process is key. This position is extremely important in the team, since whoever occupies it must have the ability to define what and how will be communicated ...

Artificial intelligence has not only revolutionized content generation, but it has also opened the door to unprecedented marketing personalization, allowing business objectives to be achieved more effectively. With the ability to process large volumes of data quickly and provide valuable insights ...

Not all of our content needs to be 2,000 or 3,000 words long. This number of words is adjustable for guides, procedures or texts that require more explanation and allow for in-depth exploration of the content, but it varies for the rest of the notes.

There are articles that manage to convey an idea ...

Generative AI allows you to digest large volumes of data tables and turn them into relevant information, including insights that allow you to understand trends, patterns and decipher unknowns. Not every curator is a specialist in economic, financial or medical scientific data, in that sense AI can ...

Human attention span has decreased dramatically over the past few decades, from about two and a half minutes to just 45 seconds. The overabundance of information and the instant gratification of platforms like TikTok have transformed the way we consume content. Today, users are looking for short ...

Schaefer explains how search engine optimization can increase the visibility of your content. Using relevant keywords, descriptive meta tags, and quality backlinks are essential practices to improve ranking in search results. Well-optimized content attracts sustained organic traffic, which ...