UK Database

Digital transformation is more than just using SaaS and hoping that success will come effortlessly.

Organizations that successfully invest in and drive digital transformation are those that are addicted to growth and willing to put in the time and effort to make internal changes.

This is because ...

Monitoring your customers' lifetime value (LTV) is a very important step in reducing customer acquisition costs.

Lifetime value refers to the length of time your customers spend with your company, the average period of association between you and how that period can influence the health of your ...

Following Simon Sinek's suggestion of starting with the "why" , it is interesting to incorporate this idea to use it whenever you seek to establish contact with a new client - whether online or offline.

By making clear the reasons why the business exists and then talking about the solutions it ...

Among other things, how perceptions influence people's decisions .

Fishbein argued that people's purchasing decisions are affected by the forces of influence acting upon them .

Jerome McCarthy
Creator of the "Marketing Mix" , he brought one of the most applied foundations for understanding ...

After explaining the objective of the work, the salesperson needs to allocate space in the commercial proposal to explain to the client what methodology the company will use to achieve the objectives presented in the document.

It is important to emphasize the techniques that will be used, software ...

Social networks have ceased to be simply platforms for communication between family and friends and have become commercial tools for companies. In this post, learn about the types of social networks that exist and what objectives you can achieve with each of them.

Rock Content Editor

Sep 17, 18 ...

For those who didn't understand the reference, rupees are the currency of the universe created for The Legend of Zelda game, one of the brand's most popular and a sales phenomenon to this day.

The title is just to reaffirm something that the brand has been working on for years: fan loyalty is a ...

The goal of artificial empathy is to detect and respond to human emotions, providing users with better interaction with robots, which is considered by many to be the next frontier of artificial intelligence.

Artificial empathy can help us create more effective interactions and, with that, generate ...

If structured and thought through, creating a new category for a software company can be the best growth strategy. Curious? Then learn here how product marketing and new categories can help you grow even more.

Category creation for a software company is the best growth strategy. It is a strategy ...

In the image above, we show that your email is being sent by a server, right? Well, every server has a unique identification number known as an IP.

Depending on your automation tool settings, your IP can be shared or dedicated.

Shared IPs are those that send emails from various companies, while ...