UK Database

How to use social media integrations in your marketing strategy
Social media integrations help you optimize your marketing strategy and improve your product offerings based on customer interactions. Here are some ways you can use integrated tools to engage customers, drive conversions, monitor sales ...

Across the board, consumers of all ages are closely split on whether or not AI-generated content makes them more or less likely to be interested in a brand, according to the Q1 2024 Pulse Survey. The subsequent Q2 survey found that 83% of consumers think AI will make feeds even more saturated than ...

Don’t wait until the holiday to create your content. Once you have a great idea, start resource planning accordingly. Then, begin the process of creating your content, getting it approved and scheduling it in advance.

Don’t forget to have fun and get creative with your posts. Use hashtag holidays ...

Instagram success doesn’t happen by accident. It takes a clear strategy — one that shows off your brand’s unique side and helps you create content that clicks. When you nail that, engagement goes up, your community gets stronger and new followers roll in.

Let’s dive into the tactics that make this ...

Brand mentions are a powerful tool for measuring brand awareness. If you track and monitor brand mentions, you get a clear picture of your brand’s reach and how well it’s recognized. They have an impact on SERPs because Google recognizes brand mentions as a trust signal and rewards sites that have a ...

If you want to revisit and revise your team processes before the rush hits, here are eight tips for enhancing your holiday customer service strategy and some ways Sprout can help along the way.

A data visualization where green boxes list out 8 tips to enhance your holiday customer service strategy ...

Why? Because the more eyes on your TikTok content, the better your chances of growing your reach and engagement.

Building a TikTok marketing strategy means experimenting with new ways to get views.

However, getting those views isn’t a one-size-fits-all affair. You need options based on your brand ...

Per the Sprout Social Index ™, 81% of marketers said AI positively impacted their work, citing benefits like more time for creativity (78%) and increased efficiency (73%). Another 47% plan to use AI to handle basic customer inquiries in 2024 and beyond.

Thoughtfully using AI for customer service ...

Every scroll, share and comment provides key insights into audience behavior. But without translating this data into boardroom-ready insights, your data points are just random numbers without a story.

That’s a missed opportunity for competitive advantage.

Social media analysts turn raw data into ...

Engagement rate
Engagement rate is the total number of engagements divided by the total reach number. Multiply that number by 100% to get the engagement rate of your post.

Engagement rate = (total engagements / total reach) x 100%

Why you should track engagement rate: Your engagement rate, whether ...