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Discover the benefits that email marketing actions can bring you and what positive impacts they can have on your marketing strategy.

Many small businesses ask themselves these questions. If you are one of them, look no further for the answers: we have found them for you.

Email Marketing

Email ...

Breaking up is not an easy thing. And often we find it difficult to be the one to make the first move. But sometimes, doing so is not only preferable but also profitable. Are you still not sure what to do with your inactive recipients? Read on and you will be able to decide.

Out of your entire ...

All email marketing experts know that running an effective email campaign is no walk in the park. Your email strategy needs to be planned and well calculated, just like you would for your other marketing channels.

To create a good email strategy and build successful campaigns, it is crucial to ...

In email marketing campaigns, your contact list (or subscriber list if you prefer) is of the utmost importance. All your efforts should be focused on constantly acquiring new subscribers who will be added to it regularly and thus make your customer database your competitive advantage.

But be ...

Do you know the story that Coca Cola stole Christmas?
Legend has it that Coca Cola painted Santa Claus red and white to match the colors of the logo of the famous soft drink. All of this, of course, with the aim of increasing sales. This is how the Santa Claus we know and love so much was born. The ...

A well-designed landing page is crucial to boosting your conversion rate. You can implement several effective marketing strategies like email marketing, but driving customers to a poorly designed landing page is a waste of resources.

As marketers, we've been taught that the CTAs ( calls to action ...

Customers are always looking for deals that will give them more for less. So, marketers like you are constantly thinking of creative yet cost-effective ways to provide them with more reasons to make a purchase.

Using promo codes has proven effective in giving customers that little nudge they need ...

The Black Friday period, an event that comes to us from the US, is the ideal time to offer discounts to your customers in order to boost sales for an e-commerce site.

According to Cartes-bancaires.com in 2022, the number of CB transactions carried out by bank card amounted to €685 billion.

This ...

Hosting webinars is a marketing leap. By its nature, webinars combine visual, audio, and information into interactive content . Since educational content is valuable to your customers today, a well-crafted webinar is a huge asset to a business.

By addressing current topics and issues, a webinar can ...

Are you an e-commerce website owner? No matter your industry, you absolutely need to think mobile.

What does this mean? Beyond the fact that your website must be responsive – that is, adapted to the size of a smartphone screen to facilitate navigation – you must implement a specific strategy. A ...