UK Database

waterstones.com/category/childrens-teenage/facet/498) is blocked in the robots.txt file. This is going to prevent such pages from being served in the SERPs despite them having the potential to meet specific customer needs. This shows that there can be a fundamental disconnect in matching customer ...

Either the leadership team that you're working with doesn't understand the power of SEO or they may have a really outdated understanding of what SEO is and what it can do. Tom Critchlow has an excellent article that he recently published on how to convince executives to care about SEO and I’d say ...

Your spirit and laughter was infectious. You were brilliant. Our longtime friend, links API power user, and collaborator on the blog, it was only a matter of time before you became a full-fledged Mozzer. When we officially welcomed you to Moz in 2015, it was like coming home. From the start, you ...

Ross began by telling a story about his investment in General Motors stock. He put a lot of money into the stock…and it crashed. Ross had not done enough research into GM before making his investment. The lesson: you need to invest time into doing your homework! You need to understand the market ...

A lot of times you might just be shooting in the dark and saying, "I think this is what's happening." But is it truly what's happening? You may think you need to add an expensive tool, some sort of screen measurements or something like that in order to get what you need. But there's a lot you can do ...

tarting there, you can work backwards to tag your video as likely to be relevant to them. The benefit of posting to mega-networks like YouTube is that the audience is already there without you having to build it. But because of the sheer amount of video content offered, waiting for viewers to find ...

Both parties win. Findings from 11 billion mentions collected by Mention. Why does this strategy work? Because everyone loves visuals. They’re easy to skim. Plus, in the content-rich online space, visuals are better at attracting users. And if you have original research, why not share it as an ...

Remember that previous content can be repurposed for another format or channel. This is a good way to stay on-budget, as you don’t have to pay for a whole new article. A clever writer can transform existing content into something that feels fresh and new, even if it covers the same ground. Write ...

Alternatively, you may have created evergreen content and want to monitor this piece every month. Whatever avenue you choose to go down, ensure that your client is clear on the plan to set expectations. 2. Add in essential information Later down the line, whether your client, a team member from ...

For that reason, SEO pros know that a comprehensive search marketing strategy should include periodic audits of a website’s technical health and its opportunities for improvement. But as you uncover these opportunities, how do you know which ones are most important? What information can you provide ...