UK Database

The Evolution of a Successful Marketing Agency Owner
The marketing world constantly shifts, with new technologies, platforms, and strategies emerging rapidly. For agency owners and marketers, staying ahead of the curve is essential for delivering results to clients and building successful businesses ...

Having grown steadily for five years, online commerce exploded in 2020. It is a market that is now worth 112 billion euros. Retail alone accounted for 13.4% of sales, 4 points more than the previous year*.

Whether it's food, household appliances or garden items, shopping online has never been ...

When they are part of your LinkedIn network, your prospects also have access to the content you share. If, for example, you publish an article about your company, it appears on their news feed. In your BtoB prospecting strategy, you can therefore rely on content marketing to gain visibility and ...

Entertaining, educational or creative, on social networks, video is the most powerful format. Popular with users, it allows brands to convey a clear and easy-to-understand message. While all Social Media platforms now offer video sharing, YouTube is in first place. Every day, more than a billion ...

If you already have an online store, you probably know Shopify. It is one of the most complete platforms dedicated to creating e-commerce sites. It includes many features to facilitate the management of your online store.

Now, physical store managers can also benefit from all the advantages of ...

Social networks are pillars of your communication strategy. Instagram, Facebook, LinkedIn, TikTok, YouTube: so many Social Media platforms have become essential for reaching your target and creating a strong brand image .

In addition to their ability to develop your reputation, they are also ...

Under the acronym "AIDA" lies one of the oldest marketing methods. It is owed to an American advertiser, Elias St. Elmo Lewis, who is said to have developed it at the end of the 19th century . He summarized in four key stages the psychological mechanism that a consumer goes through when he is ...

Whether it's looking for information, a product or a brand, it starts with a Google search for 90% of French Internet users. If you are launching a business, or if you are beginning its digital transformation, the search engine is therefore one of your main acquisition channels.

Being visible on ...

Whether it's looking for information, a product or a brand, it starts with a Google search for 90% of French Internet users. If you are launching a business, or if you are beginning its digital transformation, the search engine is therefore one of your main acquisition channels.

Being visible on ...

Lead nurturing is intrinsically linked to your content strategy. It is the content that you will produce that will “feed” your prospects. Think of your lead nurturing strategy as an instrument and your content marketing as the score. It is what guides your prospects towards conversion.

To develop ...