UK Database

However, make no mistake: an email address is not a sale . It is just the possibility of a sale.

Entrepreneurs stay in business because they are able to generate revenue. Without cash flow, you can’t continue creating solutions because you’ll need to find another way to put food on the table ...

Its role is fundamental in successful campaigns, due to its power to drive and nurture leads.

Additionally, another version of this tactic is the Podcast : an audio version of an article's content.

It's an interesting format to reach people who enjoy their micro-moments : in traffic, while ...

People are more receptive to marketing messages and are therefore more likely to spot lies and exaggerated language. Don’t overpromise and, most importantly, don’t use deceptive methods in your marketing.

Use social proof to showcase your positive past results
Case studies, testimonials, reviews ...

Depending on your goals and strategy, an inbound marketing agency can provide all kinds of services. From optimizing your SEO, website, email activity, blog and landing pages to recommending an effective content strategy.

In addition to all this, you will still maintain your social network, your ...

Digital transformation aims to create more intuitive and simplified purchasing journeys to guide your audience towards conversions. Whether this is working or not can be measured by KPIs such as:

User engagement across different digital touchpoints in the consumer journey;
Percentage of conversions ...

Generally speaking, your business should use strategic, useful, and engaging content to generate qualified leads. So, the goal is to first grab the attention of potential buyers through content creation (like blog posts ). From there, you gradually guide them on their own journey. Then, your ...

By optimizing your company's website, you increase conversion and revenue generation opportunities for your business.
Optimizing your website is a crucial SEO success factor for companies looking to achieve good results in 2023.

If you’re looking for the best SEO results, it’s time to focus on more ...

So before sharing some tips, we thought it was important to show you some numbers that prove that LinkedIn helps B2B companies generate leads.

As you can see in the infographic below, more than 10% of leads are generated from posts on B2B company profiles . And participation in groups is also ...

If your company carries out outbound marketing and inbound marketing actions, come and learn how to integrate communication efforts on both fronts.
Even with the arrival of digital transformation, many companies still carry out outbound and inbound marketing actions . And this can be very good and ...

Is a technology agency the right solution for IT companies looking for results-driven marketing? Read the article and find out.
After all, can a technology-focused agency do more for your digital marketing?

Today, this is an increasingly popular initiative among IT companies: the profiles of B2B ...