UK Database

In the world of digital marketing, B2B lead generation has become a key element for business success, especially in the IT sector. In this context, artificial intelligence (AI) emerges as an ally, radically transforming the way companies capture and nurture potential customers.

Personalize ...

The modern buyer journey is complex and involves many people within an organization, making it crucial to understand target audiences and their needs at both the account and location level. Account intelligence and data analytics are essential to identifying ideal leads and improving demand ...

Forrester has been emphasizing for years the importance of incorporating artificial intelligence into demand generation for B2B companies. This perspective is especially relevant in an increasingly competitive market environment, where organizations are looking to connect more effectively with their ...

Imagine this situation.

You've just signed up for your favorite website's email list. For example, that person who works in the pet industry and often posts interesting tips for caring for your cat.

And as soon as you enter, without a “Hello, how are you” or anything, you receive an email with ...

Let's see if I can guess.

You are here because you are considering hiring the services of a copywriter for your business, but:

You are not clear on what a copywriter does exactly (beyond the fact that they are someone who writes texts that sell).
You don't know if copywriting is what you need ...

There they are, looking at you from the screen.

So beautiful that just looking at them makes your eyes water.

Your clients' testimonials.

A few written testimonials, a couple of screenshots of reviews that have been left for you, and even a video testimonial that a very clever client recorded for ...

As a child I was very messy.

And when I say “messy,” I mean VERY, VERY messy.

Walking into my room on any given day meant you were going to find a chaos of Playmobils and various toys scattered across the floor (walking around there without slippers was like Russian roulette).

That was until the ...

Advance sale offers are much more than just discounts that travel wholesalers and retailers have been using for years as a commercial strategy to encourage sales of the long-awaited summer holidays and to invoice before that period. The most determined end customers take advantage of these offers to ...

In 2009, the trend observed in the last quarter of the previous year was confirmed, where a 7% increase in the use of discount vouchers in Spain was recorded.

In the first quarter of this year, the number of shares with discount vouchers has increased by 154% compared to the same period last year ...

When a “function or task” is as new as SEO , it feeds on that almost “obscure” and complex thing to understand. So much so that it seems that in the world there are only 2 or 3 SEOs who know everything and are little more than magicians in the art of mastering an “algorithm” that is secret for the ...