UK Database

Sell differently” is the philosophy of the Digital End to End model of the digital consultancy Bysidecar. An innovative model that unites Marketing and Sales to boost the results of companies in the online channel. In a context of accelerated digitalization of purchasing processes, the digital ...

The meteoric development of artificial intelligence (AI) has caused countries such as Germany, the Netherlands and Spain to scrutinize in recent weeks the potential dangers from the point of view of security and privacy posed by this new generation of technology.

In the eyes of many, it is ...

The growth of online stores is unstoppable, however, this has not prevented physical stores from maintaining their importance. Marketing departments are aware of this and therefore, the design and execution of drive-to-store marketing strategies that aim to attract customers to the store and achieve ...

Like other “Big Tech” companies, Google is betting big on artificial intelligence (AI) , the technology that has burst into the tech industry like a bull in a china shop and presumably turned it upside down.

The fact that Microsoft has supposedly taken the lead over Google in the field of AI ...

Drafting
Written by Editorial Staff May 25, 2023 at 10:44

Share

Twitter



Havas Media Group , the media network of the Havas Group, in its commitment to the development of people, their learning and innovation , makes available to its entire team in Spain a new collective intelligence tool ...

Being present on digital channels has gone from being an option for businesses to being a key strategy for their growth and development. In fact, the first thing many users do when they are thinking about buying a product or contracting a service is to check the website or social media profiles of ...

Findasense, a global consultancy integrated within the Majorel X unit of the Majorel Group, a leader in customer experience and digital transformation, presents a recently developed study on the future of banking and revolutionary financial services from a Customer Experience perspective. The ...

The Atresmedia Group and Endesa have reached a collaboration agreement between both companies for the development of an awareness campaign aimed at promoting energy efficiency and savings among viewers, listeners and users of Atresmedia media . The campaign includes pioneering formats in which the ...

德国的广告市场停滞不前，尚未恢复到新冠病毒大流行前的水平。

公司不再把太多的赌注押在像谷歌这样全球重要的搜索引擎上的广告上，或者投资于Meta的一些社交网络上的活动。这两家公司在广告市场上面临着竞争：美国公司 亚马逊。

亚马逊及其在广告市场的成功
根据广告子公司亚马逊在线德国发布的年度报告，去年德国零售媒体销售额达24.3亿欧元，增长17%。

从国际数据来看，不仅在德国，该公司的情况甚至更好，整个集团的广告销售额增长了 21%，在 2022 年达到377 亿美元。 2023 年第一季度，亚马逊的情况仍将继续走同样的道路。

杰夫·贝索斯的公司，广告市场第一
与其他公司 ...

Perfect Corp. 宣布与 Parfums Christian Dior 建立合作伙伴关系。迪奥在其中展示了其新的增强现实技术服务。这对于消费者来说是一个很大的新奇，他们无需直接去商店购买就可以进行询问或试妆。

该服务将Perfect Corp.的AR虚拟试妆技术与Bambu结合起来。这将是继在迪奥美妆网站和其他平台推出虚拟试妆解决方案后，Perfect Corp.为迪奥开发的第六个美妆技术解决方案。

Perfect Corp. 与 Dior 的合作通过增强现实改善客户体验
Perfect Corp. 与 Parfums Christian Dior 之间的合作结合了 ...