So, can you do social SEO?

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You can actually do SEO on social networks , or rather on some of them, for example on YouTube.

If you get a lot of positive ratings and your video has a lot of views, it usually ranks better not only on YouTube but also on Google.

That is, when someone searches on Google for "the best gazpacho recipe" your video will appear ahead of the competition.

Other networks also have their own algorithms to get featured on them, for example on Instagram the quantity and type of hashtags you use in your posts is very important.

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Social Media, SEM and SEO: How to combine the objectives?
Each marketing channel acts in a phase of the conversion funnel .

It's not about just doing SEO and forgetting about SEM or social networks or vice versa.

The ideal is to have good SEO positioning to avoid paying unnecessary advertising to search engines and combine it with a good SEM strategy to pay for the words that bring us the most sales or that are strategic.

However, social media is essential for the "Awareness" phase, i.e. for people to discover our brand, and also for the post-sale phase, since many prefer to contact the brand through social media and not by phone.

With this in mind, it is logical to think that each channel will have its own objectives, depending on the nature of the project.

Importance of influencer advertising when doing SEO
Influencers and influencer marketing can help us a lot in the strategy of building our brand and making it known.

There is a concept called "borrowed reputation" and if an influencer associates himself with your brand by talking about it, he is recommending or lending us the reputation he already has on a social network.

That is why it is important to choose the influencers we are going to associate with.

We see this every day at SocialPubli.com, where brands are increasingly aware that not just any influencer will do.

As for the relationship between influencers and SEO, sometimes great results are achieved on networks like YouTube.

And if you hire several influencers to talk about your brand in their YouTube video, you can get to the top positions for competitive keywords using one of those videos from influential professionals.

Final battery of advice
As always happens in SEO, the best advice is to test: don't take anything for granted and do all kinds of tests.

That's the difficult part of SEO, but also the most beautiful part.

Obviously training is very important.

A few years ago there was very little SEO content and what there was was in English, but today there are very good SEOs giving advice, some training and even some SEO masters, so there are no excuses for not being up to date.

And finally test tools.

If you want to dedicate yourself professionally to SEO, it is essential to use the best tools dubai mobile number list free , because they save you a lot of time and effort.

Every SEO has their favorite set of tools, so it's time to update yours.

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