Why is continuous training of sales department employees necessary?

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strengthen the company's reputation as an attractive employer.
The importance of onboarding cannot be overstated, as it directly impacts the productivity and success of a company. This is especially important in such a dynamic area as sales.

Have you ever encountered a situation where you come to your sales department and more than 50% of the employees are unfamiliar to you because they literally just a week ago replaced the old managers who turned out to be ineffective? And this rotation is repeated every 3-4 months, so you need to look for new employees, spend time on their adaptation... only to have the same problems again in a short time.

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Why does staff turnover occur in sales departments? Why do some managers successfully close one deal after another, while others lose more than 50% of potential clients?

Yes, one of the key factors is developed communication skills, the ability to understand the state of the interlocutor and build a harmonious dialogue. Yes, charisma can also greatly help to sell more. But even the most charismatic manager can lose a large number of leads if he does not know how to close most of their objections.

To be successful, a salesperson must have not only the above qualities, but also a deep understanding of sales processes and work algorithms at each stage of the funnel. According to our statistics, after competent work on errors, more than 95% of managers show significant growth in sales.