The Evolution of Commercial Relations and Consumer Experience

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Does your company think about the consumer experience? The evolution of commercial relations is moving towards a point where companies that do not think about this experience end up leaving the market.

People's behavior has changed completely in recent years, thanks to the popularization of the internet.

And this obviously impacts the way consumers relate to brands, which need to be attentive to the consumer experience, always aiming to offer more than just a product or service, but a satisfactory experience.

B2B Marketing
B2B is the abbreviation for the term business to business, which means köpa telefonlistor to business, that is, it is a marketing strategy that is ideal for companies that sell their products to other companies and not to the end consumer.

In this type of business, the marketing strategy is focused on the sales process, lead generation and monitoring of sales processes.

One of the main focuses in B2B marketing is to increase the conversion rate of leads and improve brand recognition and reputation in the market.

B2C Marketing
The B2C strategy is different, because it is a business to consumer strategy, that is, it is a marketing strategy in which the company aims to reach the end consumer.

Therefore, all marketing is developed to reach a larger group of people, appealing to their needs and desires as a way to attract their attention. In this type of campaign, the objectives are usually:

Reach the end consumer, making them recognize and like the brand;
Ensure a positive shopping experience;
Convince you to buy the product or service;
Make the company stand out from its competitors;
Carry out after-sales service and build customer loyalty.
H2H Marketing
People marketing or human to human, H2H is a strategy that is even more focused on the customer, characterized by being an even more personalized strategy for the consumer.