Use Personalized Product Recommendations

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Offer personalized product recommendations in each of your cart abandonment emails. These recommendations are presented in real-time to fit changes of the items’ inventory and customer’s shopping process.

Customers may have abandoned their carts because of hesitation regarding the item (due to the product’s characteristics, price, color, etc.). Therefore you can recommend similar items of better fit to customers’ demands and tempt them to purchase these instead.

Alternatively, you can offer complementary items, cell phone lists for sale so that while you’re convincing the customer to complete her purchase, you are also tempting her to purchase additional products, increasing the order value.

These recommendations are extremely important for your emails’ effectiveness. They can lead to 35% increase in click-throughs and 30% increase in sales conversion rates.

Take a look at Nordstrom’s cart abandonment email, which presents product recommendations that are similar to the abandoned item (jeans of various styles), but at lower costs than the abandoned item.



On the other hand, Fab shows personalized product recommendations that are completely different than the abandoned item (no pillows are recommended), intending to cross-sell and increase the order value.