What is AMP?

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ishanijerin1
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Joined: Tue Jan 07, 2025 4:54 am

What is AMP?

Post by ishanijerin1 »

AMP is a method and project for speeding up the viewing of site pages on mobile devices. In 2015, Google and Twitter jointly launched this project to improve user convenience.
If a site takes a long time to load, users tend to abandon it. Therefore, by introducing AMP, it is expected that user stress will be reduced and the site's abandonment rate will be improved.

Please refer to the following article for mor e information on site loading speed and bounce rates:

inglow: Web marketing and SNS marketing software managers email database in Aichi and Nagoya2019.01.29

How many seconds will consumers wait for a site to load?
How many seconds do you wait for a website to load? Many people close the site if it takes too long. And more than 75 percent of consumers have said that they wait more than 4 seconds. However, a new survey by Google has found that the majority of consumers close the site without waiting more than 3 seconds. In the graph above, we can see that 98 percent of consumers close the site without waiting more than 3 seconds. Thank you for reading to the end. Quote: Marketing Land "Slow pages hurt conversions, but marketers aren't...
Lightning symbol for AMP-compatible sites

Sites that support AMP will have a lightning bolt mark to the right of the URL on the mobile Google search display screen.
As of 2019, there are still not many sites that support AMP.


How AMP works

Normally, when viewing a website, it is necessary to load HTML (the language that makes up the website) on the web server. However, for websites that are made to support AMP, the HTML is stored in the AMP cache provided by Google. This reduces loading time and speeds up the display speed of the site.

summary
There are still some problems with the current situation, such as limitations on the structure and design of websites. However, with the number of mobile internet users increasing, it will become increasingly important to speed up the display of websites.
We also undertake the creation of websites that are compatible with AMP, so please feel free to contact us.


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While most web advertising companies focus on advertising management, we plan, implement and improve the entire web promotion process.

In addition, in the area of ​​marketing automation, we provide comprehensive web promotion and marketing automation services, from implementation support to campaign design in conjunction with advertising measures after implementation.
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