Now that the basic UI design tasks were solved, David's team had to take on the next challenge: designing the user experience for the lead form. The main goal was to be able to fill out the form on a computer without a touchscreen, accelerometer, webcam, or even a mouse.
The keyboard is all that is needed to interact with the user interface. After all, you are just answering questions, so what else is needed for that other than a good old "keyboard"?
Typically, when filling out a traditional lead form, you switch pakistan phone number data between a mouse and a keyboard. You click the mouse to place the cursor in a text field and type; you use the mouse again, or you strain your eyes and aim carefully to click the right place on your phone’s touchscreen if you need to select one of several answer options. Even if the lead form itself looks pretty good, the prospect of using radio buttons and checkboxes on a tiny UI can turn off even the most determined visitor to your mobile landing page from taking the conversion action.
As strange as it may sound in the era of smartphones and tablets, David and his colleagues decided that using the keyboard would be the main way for users to interact with the modernized lead form. The thing is, people will definitely use the keyboard to type unique answers to specific questions (“Name,” “Login,” “Password,” etc.). For standard answers, it is enough to use “hot keys.” If you only need to answer a question with “Yes” or “No,” then you can easily get by with the “Y” and “N” keys. To determine the rating, 10 numeric keys from “1” to “0” are more than enough.