Examples of effective conversational marketing

[Irfanabdulla1111]

To be effective, a conversational marketing campaign must be created with clear objectives from the beginning.

From there the conversation is designed.

Here I name three different examples .

1.- IEBS: use of Facebook Messenger on the web
This is a very simple automation whose objective is to take the visitor to the educational program they are looking for.

The user enters the website. He is probably interested in some educational product, as he may have arrived directly or through a search engine.
Facebook Messenger is activated.
It gives us several options to choose from.
Depending on the option chosen, it asks us a series of questions until it finds what we are looking for.
This is the example:

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A few days later, the IEBS bot sent me a series of follow-up messages.

This is another very interesting possibility, since many people are not ready to convert at the moment.

2.- Convert + and the bot within Facebook
Convierte + is a marketing agency as well as a school.

It is characterized by the creation of automations with high conversion percentages.

A good example could not be missing from one of their Facebook pages:

We read a post in which we are offered a gift if we put the word "BOT" in the comments.
Doing so opens Messenger.
The conversation leads us to the web.
This is the process in detail:

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3.- Drift and an exclusive web bot
Drift is a company that specializes in this type of marketing, so it is logical that their dubai phone number list website is an excellent example of what they offer.

The goal is to get more companies to use their bot.

Once we enter their website the conversation begins:

Liberty Bot welcomes us. His dialogues are very funny and stand out.
It offers a series of options depending on the page we visit, and is able to detect if we have been there before.
This is one of their conversation threads: