There are classic phase models that say that most people who spend money somewhere go through different phases. So it's not just: "I look for something, I click on something, I buy it straight away." That happens relatively rarely, especially the larger the investment sum is.
I might be looking for a new grill for next summer, or I want to buy a boat now, but I've never bought a boat before and I don't know what to look out for. And you can't just say: "Here, buy a boat, then some online shop will come along and I'll buy a boat for 50,000 euros and put it in my shopping cart and it'll be here tomorrow." That's not how it works.
That's why there are different phases. At the beginning there is the unaware phase and later things like product-aware or solution-aware come along. And so you work your way through the different phases and at the end you make a purchase. And that may be different in other industries. Overall, it's just a good question to think about: what phases do my customers go through?
The main reason why you deal with these phases is not so that you have something nice to hang on the wall and say: "Here are the three phases that all my customers go through." No, it's not like that, the goal uk phone number data is to have content to offer in all phases . And if you only have content in the early phases, then it's very unlikely that you'll end up converting. That's why having content in all phases is a good thing. Think about it.
#4: What type of page do you still need to cover relevant search terms?
There is a favorite example that I always like to use and that is OBI. Because if you look at their visibility index in SISTRIX and how it is distributed across folders, you will notice that they have search pages . And these search pages make up roughly a third of the entire visibility index.
I think I can estimate that it is a relatively simple mechanism. Of course, someone had to program it and then someone had to select all of these search terms and so on and so forth. But even so, if you look at the estimates in SISTRIX of the value of these search pages, then I think they have already recouped the investment. And I think not just once, but many times over.
And that's why you should take a look at all your competitors , for example, as a source of inspiration. What types of pages do they have? And which types of pages could I create to cover which search terms?
For example, setting up an FAQ for brand searches about my brand. It can be helpful to get lots of featured snippets. If someone is looking for my brand, for specific questions about my brand. It could also be that you need to set up a forum or that you need video pages. It could be a lot of stuff. You really have to think about it strategically. What are we actually missing? And as I said, if you use the OBI example again, you can set up a relatively simple mechanism to achieve huge increases in visibility, so why shouldn't you think about it?