Discover how digital marketing can boost complex sales

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Attracting customers is not an easy task. In addition to the competition in any segment, there are several factors that influence a person's purchasing process and decision. When we talk about complex sales, this process becomes even more complicated, requiring the intervention of efficient solutions, such as digital marketing to optimize business.

Want to learn more about this topic? Continue reading and discover how digital marketing can be used to boost your business’s complex sales.

What are complex sales?
Complex or consultative sales are procedures that require specific buy phone number leads and methods. Customer knowledge, direct contact and relationship with prospects, detailed presentations of products and services, as well as an elaborate proposal and market education are some of them.

Unlike simple sales, in this modality the time to close the deal is longer, with more steps to be completed until the sale is completed. It is necessary to hold diagnostic meetings, collect specific data and adapt the product or service according to the needs of each client.

Because of all these processes to which it is related, a complex sale has a much more consultative than commercial character. The salesperson needs to understand the real needs and desires of their potential client and explain how the product or service is capable of solving them.

How can digital marketing help generate more business?
When used properly, digital marketing offers excellent tools for generating more business and boosting a company’s sales, whether simple or complex. Good digital positioning, aligned with inbound marketing and lead nurturing actions, can provide everything your business needs to optimize its sales efforts.

If we take into account that a complex sales process is much more rigorous than normal, a well-crafted marketing strategy becomes essential to attract the public efficiently and generate qualified leads .