Forgetting to test emails before sending them

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The holiday season is not the time to let technical errors slide. Broken links, poor formatting, or typos in emails can damage credibility and frustrate customers, leading to lost sales and reduced engagement.

Solution: Test all aspects of your email before sending, including layout, links, and visuals, across multiple devices and email clients (e.g. Gmail, Outlook, Yahoo). Send a test email to yourself and your team to laos mobile number catch any issues. Consider A/B testing different elements of the email, such as subject lines and CTAs, to improve performance before rolling out the full campaign.

9. Not taking into account customer preferences
Not all customers want the same offers or the same content, and failing to take their preferences into account can lead to irrelevant emails that turn them off. Sending the same holiday content to everyone on your list may not resonate with certain segments of your audience.

Solution: Use past behavioral data and preferences to tailor email content to different segments. Send product recommendations that fit each customer’s interests and offer an “opt-out” option if they prefer to receive fewer emails during the holidays. Personalized emails make customers feel valued and increase the chances of conversion.

10. Not doing post-vacation follow-up
Many businesses abandon their email marketing efforts immediately after the holidays, missing out on valuable follow-up opportunities. Customers are often still interested in post-holiday deals, gift cards, or exchanges, so it’s critical to keep them engaged.

Solution: Plan a post-holiday email campaign to strengthen customer relationships and drive additional sales. Offer New Year promotions, thank customers for their loyalty, or suggest items that complement recent purchases. This keeps your brand top-of-mind and encourages repeat engagement, helping you maintain momentum even after the holiday rush.