In discussions and when answering questions from customers, you often come across AdWords myths that have become firmly established in many people's minds. Below I have named three of these recurring myths and tried to refute them.
Table of contents [ Hide ]
1 The AdWords myth of the optimal CTR
2 AdWords Myth: Exact Match Keywords are always preferred
2.1 Possible remedy:
3 AdWords Myth: Optimizing Target Page Content Improves Quality Score
The AdWords Myth of the Optimal CTR
I keep hearing and reading the statement that a certain percentage value is a good CTR value that should be achieved in AdWords campaigns in order to achieve a good quality factor . The tip is often given to start with high max. CPC bids . That doesn't have to be bad, but it doesn't automatically lead to a better relative CTR .
The AdWords quality factor is significantly influenced by the click-through rate. Google always determines what a good click-through rate is based on the CTR values of all competing ads in the same ad position. In other austria phone number data words, it is not possible to say in general that such and such a percentage would be an above-average CTR value. Unless I know the CTRs of the competition in the same ad positions. And usually only Google knows that.
Of course, a CTR in the double-digit range is not a bad value, regardless of the position. However, a CTR of 2% on the average ad position, eg 7, can also be a very good value, which Google rates with a good quality factor.
If it were the case that I could buy a good quality factor with high CPC bids through a top ad rank because of the improved click-through rates , then Google could have saved itself the quality factor and left it at a pure auction.
If you are recommended an optimal CTR in the form of a fixed % value regardless of an ad position, always question it critically...