Disadvantages of Content Marketing
Next, we will explain canada cell phone number list three disadvantages of content marketing.
Disadvantages 1: Costly and time-consuming (requires continuous transmission)
Content marketing requires continually posting articles that solve potential customers' problems and meet their needs.
Compared to "sales-type" marketing methods, content marketing has the disadvantage of requiring high running costs and the effort required to continue disseminating useful information .
When you first introduce content marketing, if you have a blog, you will likely start out with a low level of awareness and few monthly page views, and if you have social media platforms such as Facebook, Twitter, or Instagram, you will likely start out with a small number of followers and a limited reach.
Content marketing has the disadvantage of being less effective than "sales-type" marketing, because until you pique a user's interest and turn them into a fan, it will not lead to a purchase and you will not be able to recover your costs.
Disadvantage 3: Difficulty in measuring effectiveness
Content marketing is notoriously difficult to measure.
This is because whether content is of high quality or not depends on the user's subjective opinion, and quality cannot be expressed in concrete numbers.
Another disadvantage is that it does not have the immediate effect of "hard sales" marketing and involves nurturing users through content, so it is difficult to determine whether content marketing is successful until it leads to a purchase.
How to implement content marketing
In order to encourage users to become fans and ensure the success of your campaigns, you need to implement content marketing using meticulous methods.
Here we will explain the process from setting content marketing goals to measuring effectiveness in four steps.
Goal (KPI) setting
Content marketing is a method that needs to be continued over the medium to long term before it sees results, so if your policy changes midway through, it will be difficult to approach users.
Clarifying your end goal will help you determine what kind of content you should create.
In addition, by incorporating the AISAS model (Attention, Interest, Search, Action, Share) into your content marketing, you can understand what stage your company is currently at, set goals that are appropriate for each stage, and then distribute content, which is a shortcut to success.
Persona Settings
In content marketing, setting personas is also an important method for ensuring the success of your initiatives.
Clarify the target users to whom you want to deliver your content by specifying their gender, age group, occupation, lifestyle, etc.
Once you have determined your persona, you will be able to deliver consistent, useful information to your users.
Content design and creation
Content marketing is not a quick fix, so content creation needs to be carried out with a clear schedule.
The key to success is to clearly define what stage of awareness and interest your brand is at, and what content, such as blogs, social media or YouTube, will be most effective in disseminating information, and then design and create the content accordingly.
Measure the effectiveness
Tools to measure the effectiveness of content marketing include Google Analytics Search Console, Search Rank Checker, Twitter Analytics, Instagram Insights, and Pro Accounts, depending on the type of content.
In order to properly analyze page views, reach, and traffic, and continue to provide useful information to users, it is important to make improvements after measuring effectiveness.