How do you Personalize?

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It is extremely quick and easy to personalize your website using the Barilliance software. But first, we must understand how we can identify and segment shoppers in order to personalize accordingly and what types of website personalization we could use.

The Bases for Segmenting
There are numerous ways for segmenting shoppers and targeting them differently. Some of the most common identification aspects are:

– Demographics: age, gender, education, ethnicity and cell phone number leads more.
– Geographic information (using geo-targeting): a crucial identification, as one case study showed that simple reference to the shopper’s location induced a 935.6% increase in conversion rates.

– City, country (include shipping information and closest local store accordingly)
– Current weather and temperature at the location
– Current season at the location (winter in the U.K. is summertime in Australia)
– Holidays (Christmas, Hanukkah, Thanksgiving – are all specific to the location)

– Time: month, the day of the week, time of the day. For example, a person browsing on a Sunday differs than a person browsing on a Monday and a person browsing at 4 am differs than a person browsing at 6 pm.
– Browsing device: each device used indicates on a type of person, each could be targeted differently.