What are the specific benefits of event marketing?
We will explain each of the following points separately.
Effect 1: Communicate with customers who have high affinity with you
Effect 2: The dubai cell phone number list value of the product is strongly impressed
Effect 3: Can be used for data marketing
Communicate with highly compatible customers
The first benefit of event marketing is that it allows you to interact with customers who already have a high affinity for your products or services.
People who attend offline events are generally looking for more information than they can find online, and may even travel far away to the venue to reinforce their own purchasing behavior.
In that sense, it can be said that they already have a strong interest in your products and services.
Event marketing, which allows customers and companies to communicate directly, clearly has benefits for both sellers and buyers.
Strongly impress the value of the product
The second benefit of event marketing is that it allows you to visibly demonstrate the value of your products or services.
In other words, the key is to leave a strong impression on customers of the "benefits they will gain from purchasing."
Easy-to-understand examples include televisions and gaming monitors.
No matter how grandiose the advertising slogans companies use for these products, there are many people who "will not believe it until they see it in person," and each customer has different preferences for image quality and the performance they require from a monitor.
At the event, customers can actually experience the image quality and functions.
Even if the price is open, it gives a strong impression that "that TV or monitor is worth the money."
Useful for data marketing
The final benefit of event marketing is that it can be used for data marketing.
Data marketing involves companies analyzing customer purchasing behavior and sales in relation to factors such as age and gender, and then effectively utilizing this information in future strategies.
So-called "big data" is a treasure for companies.
Personal data such as age and gender may be collected through event marketing.
Furthermore, by linking this with data relating to individual interests, concerns, purchasing behavior, etc., it can be put to great use in future marketing.