The importance of the search box in an online store

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Dar ce indică? Maybe people are looking for a specific product. Or they are looking for fun gifts. Maybe they are looking for unique pieces for a moodboard dedicated to an interior design project.


If someone is creating a moodboard, they are not us mobile database ready to buy.

So, if you invest time and effort in ranking high for “retro dog lamp,” you might be competing with websites that align with your audience intent better than you .

Să luăm în considerare al doilea cuvânt cheie acum. What does the clarification of “prices” indicate? It shows the intent behind the search – to find purchasing options . Other examples of clear intent would be keyword variations such as “buy retro dog lamp” or “buy retro dog lamp online”, etc.

When you rank on variations, you’re only competing with other retail stores. But the best part? Your pages will match the customer’s purchase intent . When you provide the answer they’re looking for, you vastly improve the user experience.


But most importantly - respond to their transactional search intent . By aligning with your audience's expectations of what results they will find after a Google search, you are one step closer to converting them.

There are very few online stores without a search box. In fact, there are a few real use cases where a search box is not necessary:

your store only sells a few items
you have a very neat and well-organized product list by categories or collections
subscription-based services.