How the user wants to recognize their brand

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Depending on how you acquire your data, you may be at different risk of a breach. Let’s go over the different types of data and how they help you deliver personalized content.

Date zero-party
Zero-party data is information that a customer intentionally northeast mobile database provides. They proactively share this with a brand through their profile or a survey. This data can give you insights into:

Lor preferences and intention
Personal background
Purchase Intentions
This is the Holy Grail of customer data. It shows that your users trust you enough to give you meaningful data. There’s no guessing about your customers’ intentions because they’re telling you.

Zero-party data is also becoming increasingly important due to regulations set by legislation like GDPR. Users can now easily opt out of being tracked, so companies need to rely more on zero-party data for their e-commerce personalization efforts.

Data from the first part
Date de la prima parte is any information collected directly from your users. Unlike third-party data, it is yours exclusively. It is collected at various touchpoints on your platforms throughout your customer journey. First-party data takes full advantage of technology and e-commerce expertise.

This type of data analyzes more behavioral data provided by your customer. It can gather information such as: