What is e-commerce personalization?

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Frequently Asked Questions (FAQs)
What is personalization?
Is e-commerce personalization important?
What are the benefits of e-commerce personalization?
But where do I start? You don’t want to come across as an overly tongliao mobile database obsessed Facebook stalker, watching their every move – but you do want to be personal. Don’t worry, we’re here to help! Let’s take a look at everything you could ever want to know about ecommerce personalization.

Let's start with the basics: what is the personalization of electronic commerce?

Personalization covers a variety of areas, from your website to your email marketing campaigns. The key should be to personalize the content on your website in real time, based on your customers’ interests.

You know how Amazon shows you products related to what you just bought? That's personalization.

Today, we can shape our customer experience on an individual basis. This means showing personalized offers, product recommendations, and content based on their data. This data is a combination of:

History of previous purchases
Browsing behavior
Psychographics (includes interests, emotions, habits and attitudes)
Demography
Old segments.