By maintaining a productive relationship with your customers, you will also be investing in the future of your company. Customer Relationship Management (CRM) is the system that allows your company to organize and record all the steps a consumer takes with it, through strategies, tools and techniques aimed at developing, retaining and acquiring customers.
What are the advantages of CRM?
“So how can this system help my company?” is the right question to ask and we will answer it in this article, explaining how this system can bring you many benefits and help you grow. Thus, CRM allows you to:
1.Have all the necessary information about your customers available in one place:
We know that it is difficult to profile each consumer, as each person has their own habits, tastes and preferences. However, with CRM, this whole process is simplified. In a single database, which can be shared between authorized people, you will have access to the history, purchasing habits, preferences and opinions of your customers. This way, you linkedin data can create individual or group profiles and create a connection not only with current but also potential customers. When the relationship between the company and the consumer is good, there is a feeling of importance and loyalty towards the brand, thus generating more sales.
CRM Customer
2.Reduce costs:
With the need to update your customer data frequently, CRM helps your company stay organized and focused and creates space to implement other objectives. Reducing production costs is an added value, and the features offered by this system allow you to optimize your production and invest in creating products that you know your customers want to buy, thus making production more profitable. And since your business needs to grow with new customers, acquiring them has never been easier: CRM puts you on the right track of a potential customer. Eliminating the need to have this data printed is another added value, as all data is stored electronically, limiting the use of paper to what is strictly necessary, making this a good way to save money and the planet.
3. Create personalized offers through data analysis:
You now have access to your customers’ data. Now what? What should you do with this data? The CRM system allows you to access your customers’ purchase history: the most purchased products, the most sought-after brands and the most desired prices. If customers’ needs are anticipated, identified and resolved as quickly as possible, the greater their satisfaction and, consequently, their loyalty will be. Once you know your customers’ consumption patterns, it is also easier to implement marketing techniques that are more appropriate for your business, in order to improve the customer experience.
4. Save time
The sales team needs to be quick and astute in understanding consumer demands and providing them with the best solutions for the business. By choosing to use a CRM system, you will have all the information about your customers grouped together, including the products they prefer, their prices and their location, which prepares your team to act more quickly and makes it easier to serve your customers well and achieve goals.
In addition, CRM provides defined processes to increase your sales, reduce communication gaps and execute tasks, identifying new opportunities for your company's growth. Simplify processes, improve relationships with your consumers and achieve new goals.
Business CRM
6. Ease of managing your team:
Using a CRM system increases productivity, because by having access to this data, your team will be better prepared for the type of relationship and position that the company intends to have in the market, as well as knowing in detail the performance of its employees. They will know which products to suggest at the right time and at the right price. This is another way to safeguard your company and avoid making mistakes, i.e. losing customers.
What information can be obtained through CRM?
When in contact with a potential customer, the company can store data and, through this, receive suggestions to improve the consumer experience. This data includes:
– Full name;
– Telephone number and email, taking into account the means by which the customer wishes to be contacted;
– Level of education and profession;
– Details of family life, such as marital status;
– Details about your lifestyle and general interests;
– Relevant personal information such as date of birth and other data directly related to the company's product;
– Social networks most used by the customer;
– Know how often the consumer visits the company’s website, as well as details of purchases already made;
CRM for small businesses and its importance
Nowadays, we know that habits change, needs change and tastes vary very easily, which is why each company needs to be on top of the news and the needs of each consumer in order to better serve them. The truth is that all large companies had to start somewhere. And they are well aware of the importance and benefits of using a CRM system, because by investing in this system, you will be investing in the development of your company.
Even small businesses benefit from CRM: if you have a customer base, even a small one, there are benefits. The ability to put all this information in one platform helps you save time and money, directing your efforts to other areas that may need more attention. One of the best known and most practical is Zoho CRM, which has a free version that you can try at any time.