Monitor and follow market trends

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All companies would be happier if market trends were always predictable. Unfortunately, markets tend to behave like the weather: stable at one point, then suddenly worse. Sales performance management uses advanced analytics to understand market behavior. By looking at recent industry history, analysts can recognize patterns and determine the likely direction of the market.

Let’s take a look at how the analysis works. Obviously, the summer season is coming with warm weather. This means that many homes will be turning on the air conditioner more often. However, an additional venezuela mobile database observation has shown that energy costs will continue to rise this year. For cost-conscious households, a higher energy bill can disrupt the family budget for months. Therefore, suppliers of alternative energy products such as solar panels or home generators may want to step up their sales efforts during this time.

Understanding Sales Patterns
Advanced analytics can also track and identify patterns in sales performance. Many sales industry veterans are familiar with the hockey stick sales curve. Essentially, this means that as the end of the quarter approaches, SEs who are desperate to meet their quota will begin to offer more promotions and discounts to customers. The result is a sudden surge in sales that continues until the absolute end of the quarter. After that, sales figures will return to normal.