catch-img
Is owned media an effective way to attract customers? We'll show you how to create it, its benefits, and success stories!
2022-09-13 18:18
Lead generation
Recently, advertising products and services to users through websites has come to be considered an old-fashioned form of advertising. In addition, web advertisements and websites often contain unnecessary information, and many of them are perceived as "eye-candy ads."
That is why the method of attracting customers that has started to attract attention is "owned media". Currently, owned media has many advantages as a new method of attracting customers to replace web marketing and websites, and is attracting a lot of attention. In this article, we will explain owned media in detail, introduce how to create it, its advantages, and success stories.
Table of Contents [Hide]
1. What is owned media?
2. Three differences between owned media and homepages
3. Why is attracting customers through owned media gaining attention?
4. Three benefits of using owned media to attract customers
5. Three ways to attract customers through owned media
6. How to create an owned media
7. Three points to efficiently attract customers through owned media
8. Three success stories of attracting customers through owned media
9. Acquire customers by attracting them through your owned media!
10. BOXIL for BtoB customer acquisition
Owned media refers to belize cell phone number list media that is "created and managed by a company" in order to strengthen the company's branding, increase contact with users, and attract more customers. In web marketing, a company's own website or blog is treated as owned media. In addition, advertising materials such as company catalogs and brochures are also recognized as owned media and are examples of successful customer attraction.
What is the purpose of owned media?
The first purpose of owned media is to "increase awareness" of a company's existence, products, services, etc. For example, if a company sells nursing care products, it will create detailed content about nursing care products, such as "how to choose nursing care products and their types." The benefit is that users who want to know about nursing care products can search the content, which creates an opportunity for them to learn about the company and its products.