What is a KPI?

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The term KPI refers to a metric that you use as a baseline to measure performance. They may be referred to in a digital or non-digital context and are typically numbers that may refer to any area of business, including financial structures, productivity, or consumer behavior.

The right KPIs for digital marketing will inform cell phone number list your future strategy, so it’s best to start out determining what the best KPIs are for measuring digital performance from the get-go. You will need to establish which area of your business or target goal you need to prioritize to choose the indicators that will be most effective..

First, you’ll want to take a few measures to choose the right KPIs, then look deep at your goals, and figure out how to fill that gap.

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