How to Promote Your Business on Social Media

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Content
Which social networks remain relevant for business in Russia
How the content has changed
Social Media Marketing Trends 2023
Recommendations for promotion in 2023
"Human" methods of promotion have become fashionable: customer care, omnichannel, mental comfort and attentive attitude to feedback. How to implement all this in life so as to answer the questions from the paragraph above? We tell you in our article.

Which social networks remain relevant for business in Russia



Research shows that the majority of the audience is on france consumer email list Telegram, VKontakte, Odnoklassniki and Yandex.Zen. Now we will analyze the specifics of working with each platform.


Telegram
Now the messenger allows you to create channels or chats to communicate with clients, publish content of various formats (from mailings and text posts to video circles and live broadcasts). You can automate work with the audience through built-in bots. In addition, TG has commenting and polling functions to quickly collect feedback from users.

VKontakte
Now VK is a convenient platform not only for communication, but also for doing business or shopping. You can create a store where customers will buy goods directly. And also set up targeted advertising, mailings, automatic responses and chatbots. In terms of content formats, the social network also has quite a wide range of possibilities - there are podcasts, articles, stories, and video clips.

Classmates
Despite the stereotypical conservatism, the platform is still relevant for brand promotion. Firstly, there are many formats: stories, vertical content feed, selections, infographics, photo marathons, etc. A separate section has been developed for purchases, which is similar in functionality to a marketplace.

Yandex.Zen

Available formats are posts up to 1,500 characters, to which you can add up to 10 images, and articles up to 6,000 characters (there is no limit on the number of attached files). Even more video formats: horizontal and square videos from 3 minutes to 2 hours, vertical videos from 10 seconds to 2 minutes, live broadcasts up to 24 hours long.

It is important that there are several restrictions on the platform - for example, you cannot publish fakes or false information, clickbait, copy-paste, etc. You can learn more about Yandex.Zen in this article .