Bloomberg News reported on Sunday that over the past three years, ad spending by these companies has increased by more than . The data in the report comes from , an advertising agency whose clients include several well-known fintech companies, including and its peer-to-peer arm. Bloomberg said this increase in spending is due to the growing popularity of fintech among users, and these companies have laid the foundation for potential acquisitions or initial public offerings.
Chief Marketing Officer Jeff Titterton said uruguay consumer email list fintech companies will always be very aligned with digitally native businesses. Their addressable market is continuing to grow, which is why you're seeing us show up in places we may not have been before. Card Expense Management, another fintech company, is also spending more on advertising, the report adds, with its focus shifting to messaging targeting businesses of all types and sizes, not just startups.
Before I joined, we had never specifically targeted a corporate audience in out-of-home events, said Scott Holden, who later became the company’s chief marketing officer. “We were really focused on using this medium to sell our corporate cards to startups. . Then, when I joined, we launched Out-of-Home Messaging, Advocacy, a unified spend platform. The report noted that fintech companies are facing increasing regulatory scrutiny, especially regarding partnerships with banks and issues such as hidden fees.