How to win over consumers in an increasingly digital world

[bitheerani319]

Every entrepreneur wants to know how to win over consumers of their products and services, but nowadays, with so much technology, innovation, applications and social networks, it is increasingly difficult to follow the old habits of commerce and industry that previously generated results.

Often in Six business meetings, we hear the same questions and combat the same objections.

Some classics like:

– People are still very afraid of buying the internet, it’s not worth investing in it.
– There’s no point in writing, people don’t like to read.

These two objections are so classic that it is very easy to see buy smart number they are normally presented by people who are stuck in an old pattern, like, “we have always done it this way”.

Unfortunately, these entrepreneurs end up being crushed, with the belief that it was the crisis that took their customers away, or a competitor who lowered prices.

The Consumer has changed
The ease of access to any information, in seconds, in the palm of your hand, is helping to form a new type of consumer, the “Experience Consumer” .

This new consumer knows how to quickly find out where the best prices are, which stores and companies are the most reliable, how to differentiate a good product from a not-so-good one (due to technical characteristics) in any segment, where to save on shipping, receive delivery faster, count on a reliable warranty service and, in the event of problems, which companies are committed to solving problems.

But then, if it became that easy, where does this consumer buy it?

This is the million-dollar answer, but now it's free for you. Write it down!

– He buys, wherever he wants to buy!
Calm down, you don't need to throw tomatoes at the screen, you'll understand soon enough.