Most personalized tips are fake.
They tell you to just add [name] to the email.
Sure, this might help improve customer retention turkey cell phone number and engagement, but it won’t produce open rates that will shock you.
Simple strategies like these were effective when marketers first introduced them.
But as a tactic is used more and more, its effectiveness diminishes (see: The Law of Bad Click-through Rates).
When everyone does it, it's no longer new or personal.
But personalization can go far beyond a simple name and company name.
According to a study by Experian, personalized promotional emails increase open rates by 29%.
When you send an email based on a promotion or offer, you need to personalize it.
This means personalizing basic information like name and company.
But it also means going one step further:
Create a unique discount code for each user on your list.
Why?
This will make the user feel like you're just emailing them, rather than everyone on your list.
It’s deep, true personalization combined with promotional tactics to generate more opens and clicks.
With the GMass Personalization Guide, you have the option to create some powerful personalized emails that include company, city, date of birth, coupon code, and more.
You can create any type of parameters or personalized columns based on your data.
Using the GMass Google Sheets integration, you can import spreadsheets containing personalization parameters such as [name] and [coupon code] directly into GMass.
Establish custom personalization parameters and combine these efforts with promotional emails containing individual coupon codes for each recipient.
For example, if you have a member in your list, you could construct a coupon code like this:
(Last name + discount percentage). The final product looks like: Smith10.
Create this promotion-based discount style for everyone on your list.
You can even test the personalized parameters you set in GMass draft mode to ensure successful delivery.
Select the "Create draft only" option to send it as a draft, allowing you to check your personalization and make sure there are no errors.
Want to increase your open rates by nearly 30%?
Add detailed personalization parameters in conjunction with coupon-based promotions.