BeReal revolutionizes social media

[tmonower957]

It was founded in December 2019 by Alexis Barreyat and launched in 2020. BeReal is known as the anti-social media influencer app and has been trending since 2022.

The reason?

Its purpose is to create balance and for people to show their real side. That is why it invites users to share images without filters or editing.

Under this approach, BeReal went from having 2 million active users in January 2020 to being the #1 app in the App Store, with more than 29.5 million installations.

To date, BeReal has no advertising and 44% of users (represented by women under 25 years old) agree and that is the key to its success.

Additionally, each member of the app can have a maximum of 500 friends. This is poland consumer email list not attractive for a business marketing strategy, but it is for people who want to be as natural as possible.

Instagram continues to increase investment
Instagram has entered a phase of slow growth. Although it continues to gain followers, its growth is slower than in previous years.

Even many companies no longer consider Instagram as the golden alternative it was years ago.

Are you experiencing platform burnout symptoms?

Some predicted its end after the rise of Tik Tok, but that was not the case. To such an extent that in a study by the Interactive Advertising Bureau (IAB), an association that represents the communications, marketing and advertising industry, it is stated that in 2022, 53% of Spanish users follow influencers and 74% do so on Instagram.