How does local search engine optimization work?

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With every search, the search algorithm takes different factors into account in order to sort all the websites indexed on the Internet according to their relevance. For location-based search queries, certain factors are added or given greater weight. Google expresses it in its own words as follows: "The main factors for local search results are relevance, distance and popularity or importance." SEO experts speak of signals that search engines use for ranking. These include:

the current location where the search query is made
Signals from the Google My Business entry (location, distance to search query, keywords used)
Signals from links on the company's website
Signals from reviews the company has received
Signals from the company website (name, address and greece gambling data phone number, authority of the site, keywords used)
The factors mentioned are particularly important. Overall, however, the Google algorithm takes several other signals into account when ranking.

Why Local SEO?
Local search engine optimization is worthwhile so that a query with a local intent is answered with results from nearby. Anyone who targets customers in the local area for business purposes can and should use local SEO. The large number of websites nowadays makes navigating the Internet difficult for searchers. Thanks to local search, nearby companies are displayed more prominently and are even marked on the map. Potential customers can therefore find exactly what they are looking for more quickly and easily.