It’s important to measure the performance of your content on the web to ensure that it is effective and aligned with your business goals. Measurement also helps you make data-driven decisions and allows you to adapt your strategies in response to actual results. Here are some key indicators you can use to evaluate your content strategy:
Web Traffic:
Total Visits: Total number of visitors to your website.
Unique Visits: Number of unique visitors, which helps turkey mobile code you understand how many people are discovering your content.
Pages per Session: Average number of pages viewed per visitor, indicating the level of interest and engagement.
Time on Page:
Average amount of time users spend on a specific page. A longer amount of time indicates that the content is interesting and relevant.
Bounce Rate:
Percentage of visitors who leave the site after viewing only one page. A high rate may suggest that the content is not relevant or engaging.
Conversion Rate:
Goal Conversion: Percentage of visitors who take a desired action (such as filling out a form or making a purchase). Evaluates how effective your content is at generating leads or sales.
SEO and Search Engine Ranking:
Keyword Positioning: Ranking your target keywords in search results.
Organic Traffic: The amount of traffic that comes to your website through non-paid search results.
Traffic Quality:
Traffic Source: Identify where your visitors are coming from (organic search, social media, referrals, etc.).
Demographic Segmentation: Analyze the demographic characteristics of your audience to see if they match your target audience.
To collect and analyze these indicators you can use analysis tools such as Google Analytics, the WordPress statistics panel and SEO tools.
If you want to learn more real examples of the application of a content strategy on a website and how it has helped multiple companies grow, download our free ebook Content Web. The Center of the Digital Ecosystem .