Email marketing thrives in the early hours of the morning

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Email marketing campaigns sent first thing in the morning have a higher open and click-through rate compared to messages sent later in the day, according to a new report from MailerMailer.

Messages sent between 1 and 5 am have better engagement rates than campaigns sent after that time. This is probably because consumers read their emails first thing in the morning, so sending it so that they see it as soon as they wake up is a guarantee that it will be read.

The study also found that the highest volume of email opens occurs between 6 a.m. and 11 a.m. (local time). While consumers read a ton of messages on Tuesdays and Fridays, Sunday is typically the busiest day of the week when it comes to work email.

“Sundays generate the highest average open volume (12.2%) and click-through rate (4.4%) compared to the rest of the week,” the report notes. While email remains a top review-generating tool for B2B companies, generating compelling content is a challenge for marketers. As Brafton reported, 95% of marketers said achieving relevance to consumers was the biggest obstacle to email success.
Constant changes in consumer habits force brands to be agile and quickly africa business email list adjust their strategies. What works today may not engage a constantly changing audience in a few months. Flexibility will allow brands to not only maintain relevance, but also expand their reach among new consumers. In this sense, traditional brands will have to reinvent themselves to remain competitive against younger, more adaptable brands.

Explosion of digital commerce on social networks
Platforms such as Instagram and TikTok have become the protagonists of the growth of live shopping. Influencers will interact in real time, showing products, answering questions and generating more authentic connections between brands and their audiences, especially with Gen Z. This is where immediacy will be the differentiating factor to capture and convert young consumers, who are increasingly inclined towards entertaining and fast formats. With this objective, Digital Embassy already offers a sales package that reaches more than 2 million users.