4 steps you should follow to position yourself considering Google EAT

[tmonower957]

You already know what Google EAT means. Now find out how to make your content 'EAT' and continue to succeed in the search engine.

Create profiles: If each of the posts on your site or at least on your blog has a byline, you will have gained authority and trust. In fact, if you look at professional marketing blogs (which are the ones that understand positioning) you will always see the author's byline. This gives us authority, since the author is probably an authority figure in the niche he or she is writing about. In addition, it gives confidence because we put a face to the author . And finally, it shows the experience of your site, since Google will be able to verify that the copywriters have been dedicated to this business for years and have enough experience to write about what they write. So now you know, start creating profiles for all the writers or employees of your website. With WordPress and other CMS it doesn't take long!
Linkbuilding: Secondly, you probably already know that incoming links, i.e. backlinks, are an exceptional source of authority. Why? If someone links to your page from their website, they will be spain consumer email list transmitting authority to it. What's more, they will be telling Google that you are an authority in the field, that you can justify the idea or discourse of that blog and that you are well-known. In this way, you gain authority and trust . So don't hesitate. Contact websites in your sector, reach agreements and increase the links you were receiving. In exchange, you can do guest posting or linkbuilding, this is up to you.
Reviews: And to demonstrate your experience? Well, there are businesses that have been operating for years , that have thousands of loyal customers behind them and that are probably well-known in their town or even province. But… Google doesn’t know this. Why? Maybe because they started in the online world just a few years or months ago. Therefore, to demonstrate your experience you can open a public reviews section on your own website , in addition to the Google reviews section. And it’s even better if you encourage your regular customers to give their honest opinion. This way Google will understand that you have been offering a quality service or product for years.
Show sources: To increase your authority and trust a little more, you should show your sources. For example, with link building, although if you feel that you are in danger of sending your readers to another website, then simply mentioning your sources is enough. For example, imagine that you are talking about the advantages of using one of your products, then you should add data from some kind of survey that mentions it. Or for example, if you make a statement about a controversial topic, add quotes from some authority in the field. This way, Google will be able to see where you get your information from and you will gain their trust.