3 common mistakes to avoid when creating your content map

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Common but dangerous mistakes can seriously mess up your map and steer your results with it.

To prevent this from happening, we have put together a short list of 3 of the main mistakes you need to avoid when creating your content plan. They are:

1. Have a target audience instead of a person
The target audience is different from persona , and is not specific enough for the content map to work with it.

So don't try to cut corners and use that definition of your target ghana phone data audience. Create your persona as soon as possible. Otherwise, your map won't be effective.

2. Producing too much content for the final stages of the buying journey
Many companies rush into content marketing and want to offer their products and services in every blog post or social media post. This way the process doesn't work.

Divide your content production as follows:

80% for the attraction stage (without mentioning your product, just the person's pain);
20% divided between consideration and decision.
In this way, you will gain the public's trust and the content will play a positive role in sales.

3. Trying to convince someone who is already ready to buy
There comes a time when the lead is ready to buy. This is the time when you have to present them with an easy, quick and practical way to do so.

A serious mistake would be to continue offering content and more content to convince them and not realize that this has already happened.

Therefore, do not make the Content Map an obstacle to your sales, but rather an ally.

However, the role played by mapping is often not given much emphasis when it comes to generating value for the public in digital channels, but that does not mean that it is less important.

If you want to have expressive and consistent results, you need to know how to impact the right people at the right time. The lead kit will lead you to that.

Do you want to put into practice everything you have learned here? Then connect with these tips and download our ebook on Content Planning.