Not at all. Skyscraper is a success, it doesn't copy content, but rather uses it to help users, not to start from scratch, but to help them even better . In other words, the competition's content is recycled for the benefit of the audience... and of your website, of course.
You cannot copy the content, and that is not what is intended, as it would be duplicate content and would harm your website. In addition, it would be black hat SEO.
The Skyscraper Technique
And how can we achieve quality content and also get people to link to us?
This is the Skyscraper technique:
Analyze to improve your SEO
Believe it or not, this is the most important and delicate step. It is not enough to read the best content on the topic you are going to discuss, it is about analyzing what they have that others do not have, and on the sri lanka consumer email list other hand, what they do not have that you can offer.
Also, put yourself in the audience's shoes - what is missing from that content? What is the user looking for that they haven't found yet?
It may also be that rather than a lack of information, it is a problem of clarity, or of hierarchies. In many cases, key information is too low and only needs to be moved up a little.
You should also analyze the images, if it has any downloadable content, if there are videos, if it speaks in the first person.
After this you should analyze these contents with your favorite SEO tool and find out which inbound links point to these pages.
Is it Black Hat SEO
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