How do you get this right?

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In five steps:

Understanding people: The starting point is always a deep understanding of people and what is important to them - in the context of your company's business area: What exactly does someone netherlands rcs data want to achieve? This question needs to be addressed. With the help of exploratory ethnographic research and methods such as open one-on-one conversations, customer observations or customer diaries, specific "customer purposes" can be identified. This allows you to build a portfolio of customer goals, which you can then use to develop specific ideas and concepts on how you can serve the "customer purpose". You prioritize these based on the value they bring to your customers and your company, and develop initial experience concepts for them.

Identify capabilities: The next step is to determine the capabilities or dependencies that each concept requires. These can be data, technical, operational, organizational or legal. You will see that many concepts will require the same capabilities. In other words: you don't have to reinvent the wheel for every capability you need; instead, look at how you can implement multiple concepts using common capabilities. Now you are ready to create a value-based implementation plan for your solutions to the most important customer purposes.