How to prepare a presentation with content?

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There is no single formula for creating presentations with content; however, we will develop two key points that will give you insight into creating your own path:

Understanding what content is
The aspects of quality content
Let's get to them:

What is content and why make a presentation as such
Speaking of presentations, content should be understood as a gift that we give to people so that they can obtain practical information about a particular topic. This content is based on the development of a context that the audience understands or wants to know. Likewise, in the development of this context, the content should always try to both point out the needs and problems of the audience, as well as the expectations that they have for consuming your content.

We also call this process of specifying content personalization , italy phone data and it is what ultimately allows us to transmit a message that captivates and is useful in resolving the audience's doubts. It is useless to create beautiful and detailed presentations if the content delivered there is not current or of interest to the audience that receives it.

On the other hand, although it serves to reinforce the previous point, a presentation should not be based on you, your business or brand, but on the problems that the public has and the solutions that you propose for that particular problem , although this does not exempt you from using your brand or your own name to exemplify; but do you understand the difference?

When you put aside your desire to show your projects or ideas and give visible importance to the public's need and create material that makes them feel identified, you have created a presentation with content .

content production

Technical aspects: how to create quality content
What is quality for you?

Your answer is certainly different from mine. This is where the problems begin. You can't assume that what you understand by quality is the same as what your audience understands about it. But then, how do you make quality content if it's different for everyone?

It's simple! Quality exists in a presentation when the audience feels that you have resolved their doubts and problems on a given topic.

Okay, but this was what we talked about in the previous point, there is nothing new. So the question should be different: how do I find out about the doubts and problems that the public has regarding the topic I want to present?