This team is responsible for addressing

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Campaigns : the target group in a credible way. It finds creative ideas, messages and ways in which the company can reinforce the special characteristics of a product or service with authentic communication campaigns. It ensures that the product promise and the target group "come together". To do this, it works hand in hand with the "Propositions" team and its joint client "Segments & Themes" right from the start. In many places, this is now the (reduced) understanding or role of the marketing function.

Customer Insights & Analytics : This group is romania rcs data the "super brain of the company" when it comes to customer data: everything that can be measured and derived from it is known here. This team is therefore the third musketeer, which, together with "Propositions" and "Campaigns", drives the development of the most effective product and communication experiences.

Marketing Operations : This unit is the engine room and produces all channel, language, culture and micro-segment specific content, determines the data-based targeting, activates the various campaigns on all channels, monitors their effectiveness using multi-touch attribution and continuously optimizes them. Success factors for this hard work to be carried out quickly, reliably, efficiently and at affordable costs are industrialization, automation, "right-shoring" and a sharp focus on the added value of every marketing franc.